Ashwidea's journey through the years

Putting Our Baby Steps Forward

Ashwidea ( pronounced as Aashw-idea) started in 2013 as a blog started by our Founder Ashwin Subramanian and his wife Preethy Iyer to document their steps to embrace sustainability in their lives.

image about
image about us

In 2015, We started our work within the development sector with Wildlife Trust of India which has been active for the past 2 decades in protecting our flora and fauna.

With WTI in the first year, we were able to get the Mangrove restoration project in Kerala started in partnership with Apollo tires. This has resulted in community support for conserving mangroves over
50 %
of which had been degraded.


While working with Wildlife trust, we did come across several other inquiries both from corporates & foundations to support projects in other areas as well. Ashwidea ( mind you we still were in a stealth mode! ) started an association with several other NGOs across the country, working on education, health, water, environmental livelihoods …( no I am not going to mention the entire section 7 of sec 135 of company’s activities, but you get the drift).

So what exactly do we do!

Well, 3 words.

Let’s Join Hands Together

There is another aspect of our work that is part of our origin story (like a superhero origin story, although no one got bitten by a spider here!). If you go through our previous avatar you will realize that Ashwin is completely nuts about waste and keeps looking at ways to reducing it. We also realized that waste can be turned into a resource and through our above work with NGOs, we met several social enterprises that are converting waste into products. However, since demand is still quite low, scaling up for many of these enterprises is a challenge. So we aim to create the demand for this kind of product, you can check out the green office for more.

Our Earlier Avatar

about water

Washing machine
water reuse

This is a sneak preview of our tryst with water before.

about recycling


We have given a sneak preview of our tryst with water before.

About Me

I am from multiple places. Schooling in Delhi, chemical engineering from Panjab University in Chandigarh, and MBA from SCMHRD, Pune. My working career started in Mumbai with Nicholas Piramal as a Brand Manager.
While marketing is how I started, the environment was something I have been passionate about. My love for the environment has defined my work journey. A journey with many pits stops like Climate change, sustainability, Renewable energy consulting, and spanned over a decade.
Now I run Ashwidea along with that, I run with a fabulous group of people called Runner’s High. I am married to Bangalore and my wife and we have great fun with our daughter.

During 2020, Ashwidea enabled in building better toilets and improved handwash hygiene for over 500 children

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